Hi, I am Ambika, Product designer working on creating digital experiences for 5+ years based in Netherlands.
Reimagining invoice workflow for 30,000 users
Spearheaded a complete redesign of the invoice workflow experience for 30,000 users. Led strategic decisions on flow optimization priorities and defined core actions to encourage, transforming how users process invoices from creation to payment.
Contact Verification: Feature that increased recognition by 30%
2x automation rate | 1M+ contacts processed | Manual time saved
Designed validated contacts feature for accounting software that doubled automation rates from 33% to 67% in 4 months, enabling thousands of accountants to clean up over 1 million contacts while reducing manual processing time by nearly a quarter.
Building a financial app for women
45% increase in course completion | 90% onboarding conversion | 16K users served
Designed and shipped a financial education platform and design system as the sole designer. Created intuitive learning paths and investment tools that significantly improved course completion rates. Achieved exceptional 90% conversion from app exploration to card onboarding through strategically designed user journeys that built trust and reduced friction.
Elda Health: Creating an menopause app as an companion
Led end-to-end design of menopause health app with symptom tracking, education, and doctor consultations—contributing to $1.5M seed raise and 10K user acquisition within 4 months.
Niyo Payroll : SME business payment
Led research and design for payroll portal redesign, increasing NPS scores by 30% through streamlined workflows and improved usability for payroll administrators and approvers.